Introducing the new personal health coach powered by Gemini

The next era of personalized health is almost here. Building on our recent Made by Google announcement, we’re introducing our most advanced wellness tool yet: an AI-powered personal health coach. Starting this October, Fitbit Premium members will get a preview of this new experience within the redesigned Fitbit app.

While our consumer-facing launch focused on the individual user experience, we want to provide our enterprise partners—employers, health plans, health systems and care solutions—a first look at how this groundbreaking technology will help you deliver more personalized, scalable, and effective care.

The personal health coach is a 24/7 digital advisor that offers guidance across fitness, sleep, and holistic health. Built with Gemini, Google’s advanced AI, this coach can move beyond generic advice to become a true partner that understands each user, their goals, and their life.

A New Era of Population Health Engagement

For health plans and employers, driving meaningful engagement in health and wellbeing programs is a persistent challenge. The personal health coach is designed to solve this by providing a hyper-personalized experience that adapts to the realities of each individual's life.

• A Coach That Knows Your Members: The experience begins with a conversation to understand a user’s unique goals and lifestyle. Powered by Google's advanced AI, the coach remembers preferences and learns from progress to offer advice that evolves with the user. This creates a scalable way to provide tailored support to every employee or member.

• Coaching That Fits Any Schedule: Life is unpredictable. The coach intelligently adapts its plans based on a busy schedule, a poor night's sleep, or changing priorities. This flexibility helps keep users on track, fostering consistency and long-term habit formation.

• Holistic, Actionable Insights: By moving beyond daily fitness metrics to focus on weekly progress, the coach helps users see the bigger picture. It connects their actions to results, providing the insight needed to build habits that stick.

Connecting Lifestyle Data with Clinical Care

For our partners in health systems and care management, the personal health coach represents a powerful new tool for proactive and preventative care. It bridges the gap between clinical information and the daily lifestyle choices that impact health outcomes.

• Unified Health Insights: The coach is designed to connect insights across a user's fitness, sleep, and core health and wellness data. Through Health Connect, and with user permission, it will be able to provide a holistic view of health by connecting with your members’ favorite apps.

• On-Demand, Science-Backed Guidance: Users can get trustworthy answers to their health and wellness questions, backed by credible, evidence-based insights. This empowers individuals to make more informed choices and can serve as a valuable resource for deeper exploration of health topics.

• Proactive Support: The coach doesn’t just answer questions; it proactively identifies trends and celebrates achievements to keep users motivated. This proactive engagement helps individuals stay on track with their wellness goals and better manage their health journey.

Built on a Foundation of Trust and Privacy

We understand that health data is personal and sensitive. The personal health coach is built with a deep commitment to privacy and security.

• User Control is a Priority: We make it easy for users to understand what data is being collected and why. Privacy settings are easy to find and use, and optional features can be turned on or off at any time.

• Data is Not Used for Google Ads: We have a public commitment that Fitbit users’ health and wellness data is not used for Google Ads and is kept separate.

• Industry-Leading Security: We use Google's industry-leading security practices and a multi-layered approach to keep user data safe, private, and secure.

Looking Ahead

To provide effective, science-backed guidance, we're building our personal health coach with a team of leading experts. This includes a partnership with Stephen Curry's performance team and close collaboration with our Consumer Health Advisory Panel, which brings together leaders in medicine, AI, and behavioral science.

If you’re interested in learning more, you can see more details here.

We look forward to sharing more details about how the personal health coach will help enhance your organization’s health and wellness programs.

Disclaimer: The content, features, and user interface elements described are conceptual and subject to change. The final product may differ significantly. This product is intended for general wellness and fitness purposes only and is not a medical device. Always consult with a healthcare provider before making changes regarding your health. Feature availability will occur on a rolling basis.