Drive Better Health Outcomes.

Optimize population health by empowering individuals.

Older Man Doing Tai Chi wearing Fitbit Charge 6 with ash vegan leather bandOlder Man Doing Tai Chi wearing Fitbit Charge 6 with ash vegan leather band

Through personalized support and data-driven insights, Fitbit Enterprise partners with organizations to improve the health and wellbeing of their entire population, one individual goal at a time.

Google Fitbit products will help you:

Engage Users

Drive meaningful behavior change by giving people a personalized health and wellbeing experience that’s easy and engaging.

Scale Programs

Scale interventions from a few to many, and spot trends within your population so you can intervene early.

Impact Health

Deliver more effective and efficient care with a focus on early intervention, gaps in care, lower health costs and improved outcomes.

24/7 AI-powered personal health coach

Coming soon to Fitbit Premium

With a Fitbit Premium software subscription, your population can already access an engaging, in-app experience with curated content, personalized guidance and deep health insights to better understand the correlation between what they do and how they feel.

This October, we’ll begin rolling out a preview of the new AI-powered personal health coach as part of Fitbit Premium in the redesigned app available with the latest Fitbit trackers, Fitbit smart watches, and Pixel Watches. This new personal health coach is a fitness trainer, a sleep coach and a health and wellness advisor — all working together to help your population be their best — whether that means maximizing performance on the court, in the office, or at home with family5.

Motivation on the Wrist

Smartwatches and Trackers

Our award-winning lineup of low-cost, high-value trackers and smartwatches sits at the heart of our solution, providing users with motivation on the wrist to reach their personal goals. Your population will love our wide array of health and wellness tracking features, including physical activity, heart rate, sleep quality, and stress levels, and health engagement features like reminders to move and celebrations.

Making the Invisible, Visible

Web API & Health Connect

Unlock invaluable data from the daily behaviors of users to support them in wellbeing and long term health changes. Plug into your populations and learn from this powerful information on how you can better support their needs.

To support and engage seniors in their everyday health, a large Medicare Advantage plan launched Google Fitbit to its members in January, 2020, with promising results: participants increased their daily active zone minutes by 11%, averaging 40 per day.¹

Read more about our impact

Atrial Fibrillation (AFib) Detection³

Fitbit’s FDA-cleared PPG AFib algorithm passively monitors a user’s heart rhythm during sleep and, if irregularities are detected, sends users an Irregular Heart Rhythm Notification so users can seek further care from their provider to help prevent a serious medical event, such as stroke.

Continuous Stress Monitoring (cEDA)

Our new Body Response sensor tracks physical indicators of stress throughout the day to:

  • Notify when the body is giving signals of stress

  • Remind the user to log emotions for further insight

  • Reveal daily and weekly stress trends

  • Allow users to proactively understand and manage stress4

Sleep Profile

To better understand sleep, Fitbit analyzed over 22 billion hours of sleep data. From that, the Sleep Profile feature was developed to help users:

  • Gain a month-long view of sleep patterns and quality

  • Identify ideal ranges for sleep metrics, and where they personally align

  • Understand their sleeping style through six archetypes

¹Aggregate Fitbit Care participant engagement data, October, 2022.

²Some features and benefits may require a Premium membership, included with Fitbit Care. Some feature availability may be dependent on Fitbit device model.

³The ECG app and irregular heart rhythm notifications feature are only available in select countries and with select Fitbit products; not intended for use by people under 22 years old. The irregular rhythm notifications feature is not intended for use by people with known atrial fibrillation or other known arrhythmias. See here for additional details.

⁴Not intended to diagnose, cure, treat, mitigate or manage any disease or condition. Please contact your healthcare professional for questions about your health.

5The content, features, and user interface elements shown in this asset are subject to change. The final product may differ from what is presented here and may require internet access for full functionality. This is a preview of anticipated functionality and is for illustrative purposes only. We reserve the right to modify or remove any features prior to launch. Not a medical device. This product is intended for general wellness and fitness purposes only. Always consult with a healthcare provider before making changes regarding your health. Please note that access to this public preview is restricted to eligible adult Fitbit users in the U.S. only. These eligibility criteria are subject to change without prior notice as we gather feedback and evolve the program. Features will be added incrementally and on a rolling basis, so your experience may vary as new functionalities are introduced.